For the Gator Good Campaign Launch

TO:                              Faculty, staff and students
FROM:                         Jane Adams, Vice President, University Relations


The University of Florida launched its Gator Nation campaign nearly a decade ago. Designed to harness the emotional connection all of us have with this great institution, it evokes personal pride by combining nostalgic memories with the promise of a better future.

We are very much still The Gator Nation — yet with ever-higher ambitions and goals.

Our purpose is greater.

Every day, Gators work hard to make an impact that’s felt on campus, across the state of Florida and around the globe.

This is the driving force behind our new, refreshed branding campaign, For the Gator Good.

The campaign is not just about us. It’s about the impact we have, and the lives we change when we, Gators or not, work together. For the Gator Good.

I encourage you to watch the TV commercial introducing this new campaign here. It debuts nationally Saturday night on ESPNU during UF’s football game against Idaho. Please visit to learn more and get involved with some of the issues we’re all facing.

We are extremely proud of this effort. Not only does it show what it means to be a Gator, it shows that together, our impact is greater.